Built For Product

Build Something Startups Actually Need—Not Just What’s Possible.

Alicia Yanez

Product Strategy & Hands-On Startup Guidance

Product Strategy

I’ll help you refine your idea, prioritize features, and break down complex problems into actionable steps that build momentum.

Product Reviews & Feedback

Worked with Founder of Minted
Led Product at Walmart, Etsy, and Uber

I’ve built and scaled products and operations at Etsy, Walmart, and Uber—helping teams go from scrappy builds to high-impact launches. I know where startups get stuck and how to break through.

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